Friday, December 23, 2011

Social Recruiting Talent Acquistion and Recruitment in 2015

  1. Social Recruiting, Employer Branding &Recruitment in 2015Maria TrivellatoSR Recruiter EMEA, AUTODESK© 2011 Autodesk
  2. The World is ChangingRecruitment is changing
  3. The Global War for Talent is real!
  4. Headhunting……at all levels If staff are unhappy they will leave anyway‘I would be more worried if your staff weren’t being headhunted because that says a lot about the quality of your workforce’ Are your staff challenged? Are they well remunerated? Do they have a good work/life balance? Are they working on world class products? Do they have an opportunity for promotion? Are they receiving Training & Development? Are their ideas listened to? If the answer is NO……headhunters prey
  5. Why do we need to change?• The “experienced” Talent pool is shrinking• All industries fight for the same Talent• Talent is Geographically mobile• People are less loyal to their company• Talent is more demanding - Salary is not everything, candidates are cautious and selective on their next employer• Competition are poaching your staff and are offering more → The “search for the best” is getting harder!
  6. Technology is evolving out of our control
  7. Traditional Recruitment ‘Traditional’ everyone can recruit. Low skill. Anyone can do what we do…even HR Professionals ;) - Fax machines - Print advertising (post & pray) - Basic process / transactional recruiting Both these are heavily focused on Active Job SeekersOnline TraditionalRecruitmentSees the move online & utilising tech forrecruitment gain.- Online Job Boards- Online cv SearchesTech moved forward, methodology oftraditional recruitment is dominant, inc onlinepost & pray
  8. Not everyone’s looking.....
  9. Active v Passive SourcingE-Branders/ Passive PoolMarketers/CommunityDJ’s ‘Mass Communication’ (Non active) ActiveRecruitersProcess
  10. Recruitment in the futureThe Core Philosophical underpinnings of Recruitment in the future :• Not everyone is looking• Everyone is a potential candidate or brand ambassador. Even your consumers/clients. ‘We create candidates’• Employment Brand is crucial to your success in Talent Acquisition, ‘We are all marketers now’• The Psychology of People• You are not in control of what people are saying• Building relationships and communities is key…even crucial• Search for Talent globally
  11. Recruitment has reached a new level Recruiters need to work smarter and look to the future !
  12. A new type of Recruiter for 2015• Recruitment in the future is about building engaged communities, telling a story, listening, discussing and fostering an emotional attachment with new talent.• Traditional Recruiters will be a dying breed in the coming months and years and replaced by a new type of Recruiter with a new set of skills: – PR & Messaging – Marketing – Direct Marketing – Market segmentation – Candidate Relationship Management – Sales – Presentation and Communication Skills
  13. External Providers losing ground? Recruitment agencies need to adapt or die In-House: Referral schemes CRM Database Events Web 2.0 Networking YouTube, LinkedIn, Myspace, Facebook Graduate Pipeline Ability of recruiters to ‘sell’ their own company with authenticity
  14. The Core Philosophy of ‘the Future Recruiter’Employment Brand is pivotal to your success in Talent Attraction Recruiting Solutions
  15. Each of these brands willcreate a connection withyou.Question is what?
  16. Recruitment without marketing: Many E-Brands are like this
  17. The goal of a brand is to create emotional attachment Emotion creates a connection which bonds loyalty & trustA emotional relationship is anchored on honest 2 way communication
  18. People want relationships with people…notfaceless companies. Humanising the brand is key
  19. Building a Community is notabout a collection of random individuals from Social Networks imported into a ‘manufactured’ community
  20. Targeting is “Key” – how ?• Content is crucial — Entertaining and interesting — Fun & dynamic — Updated regularly• Humanize the site – steer away from corporate mentality• Essence of time – contribute don’t distribute
  21. How to Build a ‘Corporate Community’ ‘Targeted’ Job Board Advertising Specific ‘Less Targeted’ & Corporate Generic Brand Building Targeted Advertising Sourcing Team: eg Facebook Mapping & Organagramming Community Targeted Job Board e_shots eg Monster Recruitment ATS / Database (Already a Event lists & EventCommunity of its own Social Media : Viadeo, names but Untapped) Facebook ‘Fan Page’; Twitter ‘Followers’, LinkedInTargeted LinkedIn & Discussion Group Members, Traditional Print Mass Viadeo LinkedIn Corporate Page, Market Advertising Communications YouTube Channel ‘Subscribers’, Blog Followers
  22. Create a talent pipeline
  23. Recruitment the next level?Take it there with Autodesk… Recruiting Solutions
  24. Our Aim- Building sustainable communities.- Goal is engagement – current / future / potential candidates- Key is discussion and keeping our communities informed- Humanising our brand – real people behind our software- Create communities that will gain repeat visits- Freedom of speech
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  28. Communities go mobile Recruiting Solutions
  29. Communities go mobile Recruiting Solutions
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  31. Our Mobile Philosophy• One of several mediums of communication but the fastest growing and most convenient as people lead busy lives on the move• Why would they go to a careers site or download a mobile app if they are not looking for a job?• How many apps will someone download to their mobile? (Memory Prioritisation. Britney’s latest video or app?)• Content is therefore king; What content will engage and keep people coming back for me? - Social Media aggregation ‘one stop shop’ - Company news - ‘Humanising’ behind the scenes content - Exclusive content - Games? Cartoons? Webinars? Seminars? Competition? Recruiting Solutions
  32. Our Mobile Philosophy – The FutureImagine this……………..(this assumes a ready made volume build engagedcommunity) - An engaged community, hungry for content - Ability to create content for exclusive areas / VIP areas that people happy to pay for - Maybe happy to create fun games or Photos, at 50 cents download - Crowdsourcing of ideas & crowdsourcing of candidates for jobs → Mobile is key in many ways to build & engage those communities on the move. Recruiting Solutions
  33. Autodeskers Mobile app.Simplistic, informative, social, fun exciting, captivating…….
  34. Not just recruitment on the go
  35. Humanising
  36. SocialNetworksEasy links to allourcommunities
  37. OUR NEXT STEP AUTODESK PARTNERS WITH LINKEDIN→ THE POWER OF THE CROWD
  38. LinkedIn Referrals ‘Targeted Crowdsourcing’ Recruiting Solutions
  39. What lies ahead….Recruitment as a Profit Centre...?Depends on Costs Going Down Zero / Minimal Agency Fees Less need for Job board fee postings Combination of  Sourcing & targeting  Building Talent Communities  Crowdsourcing of Candidates = Predictable talent pipeline Less need for in house recruiters Utilise value in Community, i.e.  Engaging Content  Premium Content  Exclusive Access Areas  Games / repeat visit tools
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Driver Solutions CDL Training - 2011 Truck Driver Holiday Survival Guide

  1. HOLIDAYSURVIVAL © 2011 DRIVER SOLUTIONS | HOLIDAY SURVIVAL GUIDE
  2. GUIDEThe holiday season can be as challenging for some as it is uplifting for others. For some truckers,home is in the driver’s seat, but for many others home is across the country with family members.As truck drivers, we recognize that not everyone shares our passion for travel, driving, and hardwork. We value these activities because they help us support our families, help the Americaneconomy, and help us build networks of meaningful relationships. But with the holiday seasonupon us, many will be setting aside time to go home and reconnect with family and friends.The month of December can be a trying time for truckers. Most trucking companies respectrequests for time at home during the holidays, but other variables like bad weather, possiblebreakdowns, and late delivery times can all effect time with the family. If you do end up on the roadduring the holidays, try to make the best of it no matter what. Be thankful for what you do have,and remember that truck drivers help keep the toys, clothes, great foods and many other Christmasgifts moving across the country.Going home for the holidays doesn’t have to be stressful. As the song goes, “’Tis the season to bejolly,” not stressed out! It IS possible to balance the important aspects of our lives with our careerresponsibilities. Whether you’ve been driving for days, months, or years, here are a few suggestionsto help you survive the holiday season. Trucker Gift Ideas In today’s busy world, gift buying has become not only more complicated, but a lot more expensive. The good news is that shopping for a truck driver doesn’t have to be hard. There is a long list of both essential needs and nice luxuries that a truck driver might want. Plus, gifts do not need to be pricey or expensive, but rather should be thoughtful and from the heart. Here’s a list of some sample gifts for any budget: Nice Cell Phone A nice cell phone will help drivers stay connected to family members and friends, search the web in down time, take pictures or videos, or may even act as a GPS. Keep in mind that safety comes first, so don’t use your cell phone while driving! iPod An iPod or other mp3 player can store music for the many hours that drivers are on the road. Some devices can now also store video and © 2011 DRIVER SOLUTIONS | HOLIDAY SURVIVAL GUIDE
  3. pictures, so truck drivers would have plenty to do for entertainment.AC/DC Transformer An AC/DC transformer could be a lifesaver for drivers if their truck breaks down while on the road. A transformer would allow a driver to still plug in some small appliances, like a refrigerator, TV, microwave, heater, or to charge electronic devices like a cell phone.GPS Truck drivers are often driving in unfamiliar territory, and having a nice truck driver GPS can help save time and make trips safer. GPS devices can now be found for under $100, but advanced models can be much more expensive. Make sure your get a GPS that is rated for truck driver use and includes truck-friendly routes.Maps and Atlases Some drivers may prefer maps and atlases to a GPS. Even if a driver has a great GPS, maps and atlases can be a great tool to help supplement a GPS or provide backup in case the GPS stops working.Movies or Books Truck drivers may have a lot of down time between runs or may hit delays with nothing to do. Having movies or books to delve into will help keep drivers entertained and have fun.Sleeper Cab Fan No one wants to sleep in a stuffy truck. A sleeper cab fan will help regulate the temperature in the cab, which drivers will probably really appreciate when they are trying to get the vital rest they need.Seat Cushion Sitting all day or night can take a toll on the body. Consider getting your favorite truck driver a nice seat cushion to help ease the aches that sitting can cause. If you know a truck driver who really needs some extra love, consider a heated or massaging cushion.Sheets Having nice sheets can help a driver be more comfortable while sleeping and remind them of home.Bluetooth Headset There are many great hands-free headsets that will help make driving and talking on the phone safer. Now that a ban on hand-held cell phone use has been passed, a hands-free headset is more important than ever. © 2011 DRIVER SOLUTIONS | HOLIDAY SURVIVAL GUIDE
  4. Satellite Radio Much like an mp3 player, a satellite radio will help make the endless miles of driving more enjoyable. Not only can drivers listen to music on satellite radio, but they can also listen to sports and talk shows.Polarized Sunglasses Anyone that has been out on the road knows how important it is to be able to see. Help your trucker driver safer while protecting their eyes.When in doubt, most people enjoy handmade gifts like a home-cooked meal ora knitted blanket. Gift cards are also a safe gift that anyone can find a use for. Money Saving TipsOne of the biggest challenges for inexperienced drivers working their firsttruck driving job is saving money. With the holidays right around the corner,many families are really pinching pennies to buy food for get-togethers andgifts for friends and family members. Here are a few tips that can help yousave money during the holidays: • Make a list and check it twice. Search for the best bargains, regardless of what you are buying or where you are buying it. • Recycle. By reusing wrapping paper, tissue paper, and gift boxes from previous occasions, you should save time and money on new products. • Make a spending plan and stick to it. Safe Driving TipsYou never know when inclement weather or a mechanical breakdown willhave you stranded on the side of the road. Being prepared for these situationsis important. Here are some tips to help keep you safe so you can make it homefor eggnog and pumpkin pie: • Create a survival kit with extra clothes, blankets, water, canned food, a small travel tool kit, a basic first aid kit, a flashlight and toiletries. © 2011 DRIVER SOLUTIONS | HOLIDAY SURVIVAL GUIDE
  5. • Always remember to do a proper pre-trip inspection before you go anywhere. • To avoid a fire hazard, do not to leave anything plugged in when you leave the truck. • Do not leave your truck running when you leave it, no matter how cold it may get! • Never drive tired. • If a deer or other animal suddenly appears in your headlights, DO NOT try and swerve to miss it. • Be aware of distracted drivers that might be using cell phones, eating, drinking, or trying to read a map. • Tune in to traffic for road closures, delays, and accidents. • Above all, if you don’t feel its safe, DON’T DO IT. Tips For Staying Stress FreeThe holidays are generally a time when family and friends come together andshare traditions. For many, however, the holidays can be very stressful or evenlonely. • Choose realistic expectations for the holiday season – keep it simple! • Set realistic goals for yourself. • Pace yourself. Do not take on more responsibilities than you can handle. • Make a list and prioritize the important activities. This can help make holiday tasks more manageable. • Be realistic about what you can and cannot do. • Look to the future with optimism. • Don’t set yourself up for disappointment and sadness by comparing today with the good old days of the past. © 2011 DRIVER SOLUTIONS | HOLIDAY SURVIVAL GUIDE
  6. • Find holiday activities that are free, such as looking at holiday decorations, going window shopping without buying, and watching the winter weather, whether it’s a snowflake or a raindrop. • Try something new. Celebrate the holidays in a new way. • Spend time with supportive and caring people. Source: http://www.ua.edu/features/holiday10/stress.html Places To SeeOne of the biggest advantages when you’re driving over-the-road is seeingmore of the country in one year than many will see in a lifetime. The holiday isa great time to see special events, exhibits, and beautiful decorations. So whileyou’re driving, take some time between runs or at the end of a shift to visitsome of the great tourist destinations around the country. Even better, if youhave time to spend with your family members take them to see some of theselocations. Here are some ideas to get you started:Halls of Fame Whether you’re a football, baseball, basketball, or music fan, there’s probably a hall of fame for it! Learn about the greats that impacted your favorite sport or pastime and relive a memorable moment or two.Museums Every large city has them and some cities are known for them. When visiting a new city, check out their art museums, natural history museums, or even the children’s museums. Many museums hold special exhibits just for the holidays, so make sure you don’t miss out on a unique experience.Theme Parks Theme parks are no longer just for young kids. Most parks like Disney World, Six Flags, and Universal Studios have tons of fun activities for kids and adults alike. Plus, most theme parks get ramped up for the holidays and have special exhibits and holiday lighting.Historic Monuments From the Battle of Bunker Hill in Massachusetts to America’s first city - St. Augustine, Florida- our great country has many memorials paying © 2011 DRIVER SOLUTIONS | HOLIDAY SURVIVAL GUIDE
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Your Career: New Year, New Focus

  1. Your Career: New Year, New Focus Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
  2. • 5 Questions to Answer about Me, Inc.• 5 Ways to Build "it" Before You Need "it“• 5 Rules of Online Engagement• 5 Easy Ways to Boost Your Online Personal Reputation• The Best Career Insurance policy ever Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
  3. Me, Inc.Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
  4. Vision Purpose Goal Values PassionsHannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
  5. Begin Building “It” This Year It = Network• Build relationships with new people – Industry experts – Movers and shakers – Colleagues/Peers• Re-kindle prior relationships• Volunteer• Participate in organizations and conferences• Attend networking events Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
  6. 5 Rules of Online Engagement• Know your audience• Align your message with audience interests• Pull, don’t push• Listen and respond• Give selflessly and generously Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
  7. Hubs and Feeds HubHannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
  8. • Robust Summary, Specialties & Skills• Creatively use apps• Participate in group discussions• Respond to Q&A• Customize every invitation you send• Respond to status updates of connections Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
  9. • Join groups of professional interest• Investigate professional networking apps – BranchOut and BeKnown• List your professional work experience• Participate in relevant discussions• Determine who you want to connect with Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
  10. • Photo & key word rich bio (160 characters)• Tweet on-brand and interesting information• Participate in Twitter Chats• Follow new people• PS: Use Tweetdeck or Hootsuite for a better user-experience Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
  11. • If you have something to say, start a blog• If not: read and comment on other blogs• Offer to write Guest posts for other blogs• Build a solid “About” page• Include portfolio of your work, resume, etc.Blogs can act very much like websites and could be used as aHub. (hint, hint) Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
  12. • Your video can be educational and doesn’t need to be a shot of you• Interview experts or past customers• Document a case study• Creatively show your expertise, your testimonials, and your knowledge in a slideshow.• Video is HOT and Google loves YouTube Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
  13. • Google Plus blends the best of Facebook discussion features with the open connectivity of Twitter• Brogan says it is where you go to find people with similar interests.• It is novel, new and has neat features like Hangouts and Ripples.• Oh, and it is a Google product Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
  14. Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
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5 Lessons I Learned from the Publishing Process by Jenny Blake

  1. 5 LessonsI LearnedDuring thePublishing Process Jenny Blake @Jenny_Blake“At first dreams seem impossible,then improbable, then inevitable.”--Christopher Reeve
  2. Series overview5. Don’t wait for permission. Take your inner criticas a sign that you’re on exactly the right track. Jenny Blake (@jenny_blake) | Pierre Khawand (@pierrekhawand) #InboxFreedom
  3. Tackling a big goal PRESENTATION REQUIREMENTS
  4. 4. Big goals require some blind faith Avoid the Tyranny of the Hows. You wil not see the whole path at the outset
  5. 3. Fight for what you believe in. Trust your instincts. Jenny Blake (@jenny_blake) | Pierre Khawand (@pierrekhawand) #InboxFreedom
  6. 3. Fight for what you believe in. Trust your instincts. Before: Jenny Blake (@jenny_blake) | Pierre Khawand (@pierrekhawand) #InboxFreedom
  7. 3. Fight for what you believe in. Trust your instincts. Before: After: Jenny Blake (@jenny_blake) | Pierre Khawand (@pierrekhawand) #InboxFreedom
  8. 2. Find support in unexpected places.
  9. How would you feel if one year from nowyou haven’t made any changes to your life?
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Blogging profit Secret

  1. Blogging Profit FormulaHow to Build Profit-Pulling Blogs That Make You Money on Autopilot www.BloggingProfitsecret.Info
  2. Blogging Profit FormulaNo part of this document may be duplicated, transmitted, resold or reproduced inany form or by any means without prior written permission from the author and pub-lisher.Unauthorized duplication of this material in any form is strictly prohibited. Violators will beprosecuted to the fullest extent of the law.DisclaimerThe author assumes no responsibility for the use or misuse of this product, or for any in-jury, damage and/or financial loss sustained to persons or property as a direct or indirectresult of using this report. We cannot guarantee your future results and/or success, asthere are some unknown risks in business and on the Internet that we cannot foresee. Theuse of our information should be based on your own due diligence, and you agree that theauthor is not liable for any success or failure of your business that is directly or indirectlyrelated to the purchase and use of our information. www.BloggingProfitsecret.Info
  3. Blogging Profit Formula INTRODUCTIONI expect you are all aware of what a blog is. Let’s face it – you can hardly go on theinternet or switch on the TV these days without running into blogs. They are literallyeverywhere, and you’ve probably also heard that there is a lot of money to be made withthem too. I’m guessing you’d like to get in on the action…Welcome to Blogging Profit Formula. The idea of this report is to show you how blogs canbe a complete money making system in their own right. You can start out with nothing andhave a blog up and running on the internet in next to no time, and once it’s online you canmonetize it in a number of ways, or you could decide to ‘flip’ your blog and make moneythat way too. I’m going to start right from the beginning and take you through everything.By the time you’re finished you’ll have your own blog up and running online that’s ready tomake you money.This of course isn’t the only way of using a blog. A blog can be just one part of a muchlarger business, and if that’s you then you’ll find this report of benefit too because many ofthe same principles apply.Enjoy the report, and happy blogging… www.BloggingProfitsecret.Info
  4. Blogging Profit Formula CHOOSING YOUR TOPICFirst things first, we need to find a topic to base your blog around.The ideal scenario is to choose something you are passionate about and which there isalso a large, profitable market for. An important piece of advice is to note rule anything out.Even the wackiest ideas and the tiniest niches can be highly profitable…Take owl collecting (not the real thing!). You could write a blog about owl collecting andthen monetize it through being an eBay affiliate.A good place to start is to check out the number of searches on the Google ExternalKeyword Tool (https://adwords.google.com/select/KeywordToolExternal) for a particularsubject.Check out the results for owls. The numbers arent amazingly high, but there is still a lot ofpotential:Whilst it helps if you have an interest in the topic you choose, my advice would be to go foran ‘evergreen subject’ – one which never goes out of fashion and people ALWAYS have aninterest in. They might not be particularly unique, but in my experience a blog on one ofthe following subjects is sure to be popular: Money Dieting Health and Fitness Relationships ParentingThere is a lot of competition but that isn’t a bad thing. There are BUYERS in these niches.I also found the following list which could be helpful:The Worlds Largest Blog Niche and Topic Idea List:http://www.sparkplugging.com/sparkplug-ceo/the-worlds-largest-blog-niche-and-topic-idea-list/ One of the posts recommends that you combine two of the subjects. I think that’s areally good idea, as this would make your blog unique. www.BloggingProfitsecret.Info
  5. Blogging Profit FormulaA High Traffic Niche via Keyword ResearchOkay, so by this point you might have a couple of ideas in mind - maybe two or three?This is a way to narrow down that list and make your final decision. At the end of thisprocess, Id suggest you pick the one that has the most traffic potential and that youwouldnt mind writing about on a very regular basis.Take your list of ideas and think carefully about what people would type into the searchengines to find the type of information you want to blog about.Lets work through an example.Lets say we want to blog about Home Business Ideas. What would people type in thesearch engines to get more information on this subject? home business ideas how to make money from home home based business ideas legitimate work at home jobs work at home businessesThose were just a few from the top of my head.Next, Ill enter these keyword terms onto the Google External Keyword Tool and just lookat the results:Thats one popular niche!We shouldnt worry too much about competition, as your blog is going to be unique, and itwill express your personality if you follow all the advice given in this ebook. www.BloggingProfitsecret.Info
  6. Blogging Profit FormulaBut you will need to take note of these keywords, so you can incorporate them into thetitles and content of your blog posts, for a spot of essential SEO to get some searchengine traffic.Making A Final Decision on Your TopicNow, this is crucial...If you procrastinate and are indecisive you’ll never make any money from this method.Dont fall at the first hurdle by not being able to make a final decision on the topic of yourblog.Be firm with yourself, make your final decision and stick to it!If you really cant choose between a couple of things, perhaps you can combine them onthe one blog, as suggested earlier, for a unique approach.But remember once you have a routine of putting content on your blog, its beenmonetized and you have got a steady stream of traffic, then there is nothing stopping youstarting another blog and repeating the whole process. That’s the beauty of blogging –they can be set up very easily and you can be making money from them VERY quicklyindeed… www.BloggingProfitsecret.Info
  7. Blogging Profit Formula BUILDING UP YOUR KNOWLEDGESo you’ve found a niche, but how do you know what kind of information people in yourniche crave?Obviously it’s important to know a lot about what you’re blogging about. Ideally you wantyour readers to perceive you as an expert and someone who they can turn to forinformation and advice. Building up your knowledge, then, is essential:It can be a help here to have your list of keywords, which we created in the previouschapter, to help you search out the most relevant information within forums, YahooAnswers, articles and News.At the end of this section I am also going to show you a way which means you will get newinformation on tap - so youll never run out of ideas!Find Forums in Your NicheYour first step in building up your knowledge is to find forums in your niche. This is aseasy as going to Google and typing into the search box “your niche forum”. You will needto find busy forums in your niche and study the HOT topics, as these are the topics whichpeople want to know more about. If people are talking about something then it’s a suresign they have a burning issue or they’re passionate about the topic.When you have located some good forums in your niche, sign yourself up and straightaway make a new post asking whether anyone knows about any other websites,information products, blogs etc on the subject. Find the resources, products, and websitesyour target market like to read and go and read them yourself. It will instantly let you knowthe type of things people like to read about and gives you a flavour for the content/stylepeople enjoy.Get Ideas From Yahoo AnswersAnother place to find the hottest questions (and answers) in your niche is Yahoo Answers(http://answers.yahoo.com/). This is a very popular website where people ask their mostpressing questions about every topic under the sun. It is a goldmine of ideas!Be sure to explore questions and answers on your topic and take notes of interesting onesyou could include and expand on in your blog posts.Although Yahoo Answers is not mentioned in the traffic generation section later on in thereport, it is another great way to get traffic to your blog. If you answer a few questions aday, you will get some traffic coming back to your blog. All you need to do is put your blogURL in the source box. www.BloggingProfitsecret.Info
  8. Blogging Profit FormulaExpand Your Knowledge With ArticlesThe best place to go to find articles in your niche is Ezine Articles(http://www.ezinearticles.com). There are quite likely to be 100s of articles on your topic.If you can read and find 10 – 20 quality ones, you can build up your expert knowledgestatus.One bit of advice I will give you here is to look at the Most Viewed Articles and MostPublished Articles in your general subject area. This gives you a good idea of what peoplelike to read about most, and in the past it has given me literally hundreds of ideas for newblog posts.You can find the list of Most Viewed and Most Published articles by scrolling downunderneath each article:Your Topic in The NewsEveryone likes to keep up with the latest trends and news on their favourite subjects, sopart of your job as an expert blogger will be to keep your readers updated. I’ve outlined aneasy way to do this below:How to Get New Knowledge AutomaticallyFirst of all, I recommend you set up a new Gmail account for this method so that all theinformation that can be provided will not be interspersed with your usual emails. So go tohttp://www.googlemail.com and create a new Gmail account.Next go to http://www.google.com/alerts, where we set up a number of alerts to make surethat we get information sent to us automatically when there is new information available www.BloggingProfitsecret.Info
  9. Blogging Profit Formulaabout our topic.For example, if I wanted to set up a blog about traffic generation, Id enter that into thesearch terms:I would then select Comprehensive, as this’ll tell me when the search term is mentionedin News, blogs, web, video and groups.The next step would be to select how often – Your choices are once a day, or weekly. Iwould recommend once a day but obviously it’s up to you.Then you select email length: here you have the choice of 20 or 50 results.Lastly, enter in your new email address to get the alerts sent there.Do the same process with your keywords and perhaps a more general term as well tomake sure you cover all bases.You can monitor this email address when you want to find new ideas to blog about. www.BloggingProfitsecret.Info
  10. Blogging Profit Formula SETTING UP YOUR BLOGOkay, topic in hand – its time to set up your money making blog.Choosing a Domain NameYou will need to choose and buy a domain name for your blog. To do this, grab your list ofkeywords from the previous chapter and start typing them intohttp://www.namecheap.com, (or another domain name registrar), until you find one that isavailable.Ideally you should aim to register a .com name, however if your preferred name is notavailable then don’t rule out registering a different domain extension, such as a .net or .infoRegistering a good domain name can be difficult and you’ll usually find that the best oneshave already been taken…If you’re struggling for ideas try adding words like ‘News’, ‘blog’, ‘101’, ‘tips’ etc to the endof your domain name, or add a hyphen between the words.If that doesn’t help, try a combination of words - for exampleTheHomeBusinessIdeasBlog.com.Try to make sure you have keywords in your domain name as this really helps in terms ofSEO.Saying that, another option is to use your own name since once you have gained expertstatus in your niche you’ll probably find that people start actively searching for your name.If your business is dedicated to one specific niche then definitely make sure you do this tooas your blog will become the centre point of your business. Take a look at the top internetmarketers – pretty much all of them have registered their own name as a .com, and mostof these seem to link to their own personal blog.Blogger vs WordpressThe two most popular ways to create a blog are through Blogger and Wordpress.Although you can make money from a blog hosted on Blogger.com, there are a few vitalflaws: Google owns your content and can take down your blog at a moments notice. Imagine the pain of two years of hard work and content going down the pan. Blogger has few advanced features, like you cant create categories and its basic platform makes it difficult to format and publish posts. It is difficult to brand yourself, as you cant make many changes to the header to incorporate your logo, for example.Wordpress doesn’t have these restrictions and I would always recommend Wordpress www.BloggingProfitsecret.Info
  11. Blogging Profit Formulaover Blogger.What puts people off using Wordpress is that they think that its difficult to install and set up– however follow the guide on the coming pages and you’ll be up and running in no time.Trust me – it isn’t difficult!How to Set up Your Wordpress BlogFor the purposes of this demonstration, I have decided to go with the owl collecting idea Imentioned earlier. So, owlcollectables.com has been purchased fromhttp://www.namecheap.com and I have purchased hosting from Hostgator. I personally useand recommend Hostgator (http://www.hostgator.com) and have found them to beextremely reliable and easy to use. The following process should be similar even if youuse a different hosting provider.Once you’ve registered your domain name for your blog, and have sorted out ahosting account, follow the instructions below: 1. (a) The first thing we need to do is set up the name servers so that the domain name is forwarded to the hosting account. So go to http://www.namecheap.com, login, and you will be taken to the page below. Click on ‘view’:(b) Select the domain name which you’d like to set name servers for and click on ‘EditSelected’: www.BloggingProfitsecret.Info
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Building Projects Completed

  1. 2010 EXPRESSION OF INTEREST DYNAMIC Project Management (NSW) Pty Ltd 6 Centenary Avenue Moorebank NSW 2170 PH. (02) 9616 2900 FAX. (02) 9601 0190 ABN. 26 137 479 648 www.dynamicpm.com.au
  2. | Expression of Interest | DYNAMIC Project Management |CONTENTSContents 1About Us 3History and Experience 4Past and Present Clients 6Past Completed Projects 7Contact Us 11 Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
  3. | Expression of Interest | DYNAMIC Project Management |ABOUT USDynamic Project Management was conceived in 2009. The companiesexpertise and skill in construction and management services stems from itsdirectors and mangers extensive experience with other major constructioncompanies prior to its establishment.We are capable of undertaking various facets within the building andconstruction sector ranging from Commercial, Retail, Hospitality andTourism, Educational, Industrial and Government projects and draw on theknowledge and skills gained from our extensive list of completed works tooffer clients an integrated service covering every aspect of the project fromconcept to creation.The company can provide the management services in the capacity ofConstruction Manager, Head Contractor or Design and Construct Leader.We provide a multi-disciplinary approach to the process of building,leveraging extensive buildability experience and a proactive attitude todeliver innovative and outstanding results. Our ability to provide this isfurther enhanced by the advantage of having in-house, both a commercialJoinery and Carpentry Divisions.Our focus is on developing and maintaining long term relationships with ourclients, subcontractors and suppliers. Our uncompromising commitment toensuring client satisfaction has been achieved through exceeding our clientsexpectations and this has ultimately contributed to our rapid success withinthe market place.The company foundations are built on a strong and committed culturevaluing staff members, continually striving to expand our resources andknowledge base, delivering projects and services that not only meetclients/stakeholders expectations of time, cost, and quality constraints butalways exceed these requirements and therefore providing a mutuallyeconomic outcome to all parties involved.Our most competitive tender range is for project ranging from $200,000 to$15 million throughout NSW from Nowra, to Orange to Port Macquarie.The projects team is comprised of highly skilled personnel and support staffwho are involved throughout the projects entire life cycle. This ensures thatthe construction principles and processes established in the initial stages arecarried through to achieve a successful completion.The skilled personnel consisting of estimators, project managers, contractsadministrators, site management, designers, consultants and sub-contractorare involved throughout the whole project.Our staff have been carefully selected for their industry qualifications, skills,professionalism and enthusiasm that over the years has developed into to ateam of professionals, dedicated to excellence. Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
  4. | Expression of Interest | DYNAMIC Project Management |HISTORY AND EXPERIENCEPaul Harbord (Business Development Manager) Contact Details E-mail: pharbord@dynamicpm.com.au Mob. No. 0448 923 776Paul Harbord is Business Develop Manager of Dynamic Project Management and has 22 years of constructionexperience. He has an extensive background in project management and all carpentry and joinery works wherehe has been a leader in delivering projects on-time and high quality as a head contractor and a subcontractor.His experience extends from retail, commercial (fit-outs/hospitality) to industrial (warehouses) within theconstruction industry for clients such as:  Stocklands  Bovis Lend Lease  Westfields  Watpac  Tab corp  Baulderstone  Blackstump Restaurants  St Hilliers  Hansen Yuncken  BillbergiaMark Chaar (Project Manager) Contact Details E-mail: mark@dynamicpm.com.au Mob. No. 0431 458 897Mark Chaar has a Degree in Building Construction from the University of New South Wales. He has over 10years experience in construction having worked on Sydneys largest projects and landmarks such as:  Wolgan Valley Emirates Resort - Hansen Yuncken $12m  Queen Square Law Courts - Reed Group $100m  Landmark Appartments – Sussex Street Sydney – Lecan $55m ConstructionNorthlakes Shopping Centre – Westfield’s $1m  Breakfast Point Luxury Residential Complex – Baulderstone Hornibrook $3m  Sutherland Trade Union Club – Reed Group $1.5m  sMisael Canas (Project Manager) Contact Details E-mail: misael@dynamicpm.com.au Mob. No. 0422 237 233Misael Canas has a Degree in Construction Project Management from the University of Technology Sydneyholds a Diploma in Quantity Surveying. He has over 6 years experience having worked on a variety of designand construction commercial/educational/residential projects and landmarks such as:  Wolgan Valley Emirates Resort - Hansen Yuncken $12m  John Edmondson Memorial Club – Merlot Constructions $2.8m  Ingleburn RSL – Merlot Constructions $1.4m  Moorebank Sports Club (Design Development) – Merlot Constructions $0.6m  Kellyville High School – Richard Crookes $2.2m  Dalmeny Public School, Prestons – Richard Crookes $1.2m  Liberty Groove Residential Apartments – Richard Crookes $4.5m Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
  5. | Expression of Interest | DYNAMIC Project Management |Adam Nicholas (Site Manager) Contact Details E-mail: adam@dynamicpm.com.au Mob. No. 0417 684 253Adam Nicholas is our site manager has over 20 years of constructions experience, commencing his career asshop fitting and detailed joinery and carpentry and progressing to being a leading site manager capable tomanage multiple teams and construction sites. Some of the projects he has performed as site manager are;  Wolgan Valley Emirates Resort - Hansen Yuncken $12m  Breakfast Point Luxury Residential Complex – Baulderstone Hornibrook $3m  Water Point – Shepherds Bay - Billbergia $2.5m  Bondi Junction - Westfields Sopping Centre $2.0m  Liverpool - Westfields Sopping Centre $1.8m  Kotara & North Lakes Shopping Centre – Westfields $2.4m  TABCORP Outlets – Various Locations, NSW $2m Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
  6. | Expression of Interest | DYNAMIC Project Management |PAST AND PRESENT CLIENTS Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
  7. | Expression of Interest | DYNAMIC Project Management |PAST COMPLETED PROJECTSWe are proud of our highly acclaimed projects within the construction industry in which we endeavour to maintainlong term partnerships with our clients. Below is a list of our completed projects;WESTFIELD SYDNEY CITY – ZONE 1 - 3Contract value: $3.5 millionWorks Completion: 2009 -2010Works description included:Feature timber ceiling, modular hairline/mirror stainless steel columns, shopfront brickwork cladding, ASIC Officejoinery, and Lobby Joinery.OFFICE FIT- OUT - MOOREBANK, NSWContract value: $0.5 millionWorks Completion: 2009Works description included:Design and construct new office premises over two levels complete with 10 offices, 2 meeting rooms, 2 kitchensand male and female bathrooms including demolish existing works and construct new within a limited timelineprior to client relocating during the end of year shutdown period. Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
  8. | Expression of Interest | DYNAMIC Project Management |EMIRATES WOLGAN VALLEY LUXURY RESORT AND SPA, NSWContract value: $12 millionWorks Completion: 2008 -2009Works description included:Internal and external select grade blackbutt timber cladding system to all auxiliary buildings and resort villas, alldecking systems, ironbark timber bridge, recycled hardwood timber trusses, and covered walkways amongstother building works.KOTARA & NORTH LAKES SHOPPING CENTRE, NSWContract value: $2.4 millionWorks Completion: 2007 – 2008Works description included:Base works fit-out to Big W and Woolworths including shop fronts, banquette seating, nter-tenancy walls, timberveneer column cladding and wall cladding, loose furniture to food court areas, feature suspended set ceilings,timber bump rails, amenities and restroom fit-outs. Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
  9. | Expression of Interest | DYNAMIC Project Management |CASTLE HILL RACF, NSWContract value: $0.6 millionWorks Completion: 2008Works description included:Timber roof framing, internal fit-out consisting of doors, door jambs, skirting, architraves, cornice, bathroom fit-out, and external pergolas, acrovyn bump rails.WATERPOINT - SHEPHERDS BAY, NSWContract value: $2.5 millionWorks Completion: 2007Works description included:Internal fit-out consisting of doors and door jambs, skirting, architraves, cornice fixtures and fittings and joinerycladding to foyers, podium privacy screens, retail shop frontsand mall columns.BREAKFAST POINT, NSWContract value: $6.1 millionWorks Completion: 2005 – 2009Works description included:Roof framing, internal fit-out consisting of doors and door jambs, windows, skirting, architraves, cornice fixturesand fittings, timber pergolas, covered walkway. Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
  10. | Expression of Interest | DYNAMIC Project Management |BLACK STUMP RESTAURANT CHAIN – CAMPELLTOWN, ROUSE HILL & WENTWORTHVILLE, NSWContract value: $0.6 millionWorks Completion:2008Works description included:Restaurant fit-out, servery bar, amenities fit-out, concierge area and external feature wall façadeTABCORP HOLDINGS LIMITED - VARIOUS LOCATIONS, NSWContract value: $2 millionWorks Completion:2007 – 2009Works description included:Fit out to 14 off licenced betting agencies consisting of complete fit-out utilising, Sportsbet, Purchasing counters,EBT units, DFS units, CIT units, curved benches, columns, sliding form panels, sky A & B walls, underbenchjoinery, electrical works, gyprock, painting and floor finishes. In addition numerous hotel and club premises havebeen fitted out with Tabcorp betting venues throughout NSW. Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
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Resume

  1. Wesley N. Emerson LL. B. (Osgoode Hall), LL. M. in Law of Employment Relations (Leicester) Extensive experience in Labour Law and Labour Relations
            • Residence: 204-453-8096
    • 342-2245 Portage Ave.
    • Winnipeg, Manitoba
    • R3J 0L9
  3. Post Law School
    • After graduation, I worked at the Ministry of Community and Social Services in Employee Relations.
    • I gave advice on contract interpretation, discipline, etc.
    • I acted as counsel for over 20 grievance arbitrations.
    • After 4 years, I decided to get called to the Bar.
  4. Ontario Labour Relations Board
    • I knew I wanted to continue in the field of labour relations.
    • The OLRB was an obvious choice.
    • It was a great learning experience:
      • I read a significant amount of OLRB jurisprudence.
      • I was exposed to the nuts and bolts of certification, Labour Board Officer proceedings, etc.
  5. My First Job as a Lawyer
    • Hired as Labour Relations Counsel for a company that managed retirement homes.
    • A number of the homes were unionized, two were recently certified and the company was dedicated to keeping the rest non-union.
    • Six months after hiring, VP HR and Legal left and I was told “You do it.”
    • I became Chief Negotiator.
  6. Settling a Strike on Good Terms
    • OLRB sees retirement homes as ‘hospitals’ thus governed by HLDA which prohibits strikes, but it’s an application-based system and neither party wanted Interest Arbitration.
    • NDP banned replacement workers.
    • Based on jurisprudence, advised how residents of home could purchase their own care during strike while we ran home using excluded staff.
    • A risky strategy but by the time SEIU took us to OLRB, we sharpened our pencils and, instead of litigating UFLP complaint, an LBO mediated a settlement.
    • Wages were $1.50 less than Interest Arbitrators awarded to other retirement homes.
  7. The End of My First Job as a Lawyer
    • After 4 ½ years, two 1 st contract negotiations, six renewals, one strike, three certifications, and countless Labour Board hearings
    • I learned about:
      • practice of labour law,
      • business of labour relations and
      • art of delivering labour relations services.
    • I also learned how to collect debts through the courts and how to use threat of eviction to collect rents in arrears.
  8. The Law Firm of Wesley N. Emerson
    • After completing a course on how to run a small business, I opened my law practice.
    • A good friend was Business Agreement for IUOE and I set up shop with him: an office in return for advice.
    • In addition to representing IUOE at hearings and arbitrations, I advised employees.
    • Alas, HO in Washington, D.C. put IUOE into trusteeship, moved location and eliminated budget for legal fees.
  9. Simpsons & IUOE (Samuels)
    • But before we parted ways, I won reinstatement at arbitration of a Steam Engineer who Employer claimed was obscenely insubordinate and threatened to kill his supervisor.
    • Preparation and cross-examination skills were crucial:
      • Get the admission: “he said I wouldn’t be alive Monday a.m.”
      • Point out what grievor will say in examination-in-chief: “…if we’re both alive Monday a.m.”
      • Get witness to adopt grievor’s version: “Now that you put in that way, that is what he said.”
  10. Food on the Table & a Roof Over My Head: Part 1
    • Premier Harris abolished legislation providing for transfer of union recognition when Government transferred services
    • ...but labour relations abhors a vacuum.
    • Next collective agreement obliged Government to make “reasonable efforts” to find displaced employee jobs with new Employer at similar salaries, etc
    • I picked up a one year contract back at Ministry of Community and Social Service advising on labour relations issues of transferring social services to municipalities.
  11. Food on the Table & a Roof Over My Head: Part 2
    • I picked another contract doing non-union employee relations for a large Federally-regulated employer with several locations across Canada and a few HR growing pains.
    • I advise on Canada Labour Code , general employment law and Human Rights matters.
  12. A Lesson Learned
    • For those two years, I missed collective bargaining and litigation.
    • I decided I wanted to work with an organization offering significant and structured exposure to collective bargaining, a place where I could learn from others as I was largely self-taught.
    • I moved to Edmonton to join the Provincial Health Authorities of Alberta.
    • It was a mistake: I am a negotiator and a litigator whereas they wanted a facilitator.
  13. Winnipeg, Manitoba, Canada
    • My parents sent me a clipping from the Winnipeg Free Press.
    • The Government of Manitoba was looking for a Labour Relations person.
    • I left Winnipeg in 1981.
    • 20 years later, I returned.
  14. Since 2001: Labour Relations Officer Province of Manitoba
    • Chief Negotiator at collective bargaining.
    • Counsel at grievance arbitrations and classification appeals.
    • Mentor to Labour Relations Officers in the preparation and presentation of grievance arbitration.
  15. Training and Development
    • Developed and presented one–day
    • workshops for Province of Manitoba :
    • Managing under the Collective
    • Agreement
    • Discipline and Grievance Handling
    • Preparing and Presenting Classification Appeals
    • Adapted, Updated and Implemented
    • Grievance Arbitration Training Manual for
    • Manitoba Government Labour Relations
    • Officers.
  16. CONTINUING EDUCATION
    • In April 2006, I attended the two-day “Negotiating the Labour Agreement” at the Harvard Program on Negotiation , a hands-on seminar on using Interest Based Bargaining.
    • I was fortunate to have lunch with Professor Robert McKersie, co-author of A Behavioral Theory of Labor Negotiations and Strategic Negotiations: A Theory of Change in Labor-Management Relations with whom I discussed my intent to apply the later theory to the public sector in Canada in my LL. M. dissertation [which I did!].
  17. “ Negotiating the Labour Agreement”
    • The hands-on seminar gave me the opportunity to learn and apply the skills used during Interest Based Bargaining.
    • Not all bargaining demands create conflicts of interest.
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